Summary: Very well written and actionable
Rating: 5

This book was very useful for me. Recommended by a co-worker, I enjoyed reading this and learnt the importance of web analytics and what we were doing wrong in our web analytics implementation. It gave an excellent framework to apply to all web initiatives to accurately measure its value to the company. A great read.

Summary: Just plain great!
Rating: 5

Unlike many of the others who have reviewed this book, I barely knew what Web Analytics was when I purchased this book. Despite this lack of knowledge, I was hooked from Page 1. Avinash explains complex concepts in a way that is clear and even entertaining. In fact, the book is so compelling that I have decided to add Web Analytics my company's service offerings. I have gone to many different sources to enhance my understanding of the subject but I still find that Web Analytics 2.0 does the best job of explaining both the big picture and the nuances of Web Analytics.

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In addition to covering the basics of Twitter, this easy-to-understand guide quickly moves on to techniques for incorporating a Twitter strategy into your marketing mix, combining new and old media, building your network, using Twitter tools, and measuring your success.
Examines how Twitter's style for character-count caps and real-time posting allows for unique marketing opportunities
Analyzes several real-world examples of successful strategies for marketing on Twitter
Discusses ideas for promoting brands on Twitter, building a following, communicating better with followers, and driving traffic to a Web site
Shares the top Twitter applications

So get chirping and put Twitter to work for your marketing needs today!


Summary: Make Your Twitter Meaningful!
Rating: 5

As a business owner and adjunct professor at local universities, I not only used the information presented in this book in my own company, but also as a great tool to explain the "Twitter" application to my customers and students.

"Twitter Marketing for Dummies" helped me to take what I knew to the next level. This is an excellent book for beginners, however veteran users will also find practical information, excellent tips and words of wisdom. "Twitter Marketing for Dummies" lends insight and gives a deeper understanding of how to apply twitter marketing to your company and integrate it into your overall marketing plan. The author gives you practical advice on how to build and use your network to spread you message. Then he takes you to the next level giving you the tools you need to maximize your "Twitter" presence and measure your impact and leverage your influence.

As always the "Dummies" format is easy to follow and straight forward.


Summary: Comprehensive Guide to Using Twitter for Business
Rating: 5

Kyle Lacy has written a book about using Twitter for businesses. It's almost a shame it's called "Twitter MARKETING for Dummies" because it's got so much more useful information about using Twitter inside an organization, not just marketing.

The book goes to great lengths to explain what Twitter is, how it works, and how to get started with it. If you've never setup a Twitter account before, fear not... the book starts at square-one.

But it doesn't stop there... it goes into the many different ways you can use Twitter inside an organization - to improve customer service, market and industry research, and yes... marketing. Lacy explains how to find people to follow, how to manage your Twitter usage with tools and services, and how to effectively utilize Twitter as a marketing tool.

Overall, the book is packed with practical information about using Twitter and I'd recommend it to anyone who's thinking about registering their company's brand on Twitter.

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Scott Kelby, the #1 best-selling Photoshop author in the world today, once again takes this book to a whole new level as he uncovers the latest, most important, and most exciting new Adobe Photoshop CS3 techniques for digital photographers. This major update to his award-winning, record-breaking book does something for digital photographers that’s never been done before–it cuts through the bull and shows you exactly “how to do it.” It’s not a bunch of theory; it doesn’t challenge you to come up with your own settings or figure it out on your own. Instead, Scott shows you step-by-step the exact techniques used by today’s cutting-edge digital photographers, and best of all, he shows you flat-out exactly which settings to use, when to use them, and why.

That’s why the previous editions of this book are widely used as the official course study guide in photography courses at college and universities around the world, and this new edition for Photoshop CS3 exposes even more of the top pros’ most closely-guarded secrets.

Learn How The Pros Do It
Each year Scott trains thousands of professional photographers on how to use Photoshop, and almost without exception they have the same questions, the same problems, and the same challenges–and that’s exactly what he covers in this book. You’ll learn:

• The sharpening techniques the pros really use.
• The pros’ tricks for fixing the most common digital photo problems fast!
• How to get great looking prints (that actually match your screen!)
• A whole chapter on the latest, most requested Photoshop special effects!
• How to color correct any photo without breaking a sweat.
• How to process Raw images, plus how to take advantage of all the new Camera Raw features in CS3!
• The portrait retouching secrets only the pros know about!
• How to add real automation to your work.
• How to show your work like a pro!

Plus a host of shortcuts, workarounds, and slick “insider” tricks to send your productivity through the roof! If you’re a digital photographer, and you’re ready to learn the “tricks of the trade”–the same ones that today’s leading pros use to correct, edit, sharpen, retouch, and present their work–then you’re holding the book that will do just that.

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Comprehensive, authoritative, controversial, hilarious, and impossible to put down (even for Celtic-haters), The Book of Basketball offers every hardwood fan a courtside seat beside the game’s finest, funniest, and fiercest chronicler.

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* Convert Quark, PageMaker, and other existing documents
* Customize your interface for efficient production
* Set type with greater precision using OpenType support
* Create print and PDF workflow output to the latest standards
* Properly plan for page size, column width, and paragraph design
* Work with color palettes, overprinting, spot color, duotones, CMYK, and much more
* Import documents, tables, graphics--virtually anything you can see on a screen, with full transparency available!
* Integrate tightly with other Adobe products
* Use with Mac OS X and Windows XP
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* Learn printing solutions from practical examples

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